How can you tell if one website design is better than another?

Unless you're a website fanatic you may not be able to spot the difference. Sometimes a fantastic business idea is undermined by a poor website with a thin veneer of good design - but underneath is badly structured and just doesn't attract visitors... a bit like putting the bodywork of a Ferrari on the chassis of an old banger. So look around carefully when you appoint a firm of web designers. Your website should make an impact AND get you results, whether you want to give and gather information; to sell things; to cut costs or to spread news. This is what all websites designed by askanthea.com are engineered to do.