Step 4 - Search engine optimisation
Of course there is no point building a perfect, accessible website if nobody can find it. You need to keep up to date with daily changes in the search engine industry to keep your site visible. Your site has already been finely tuned and optimised to give it every chance of performing well, but you can't stop there. You must monitor it every single day and tweak it constantly to keep ahead of your competition.

Step 5 - Website hosting
Your website also needs to be safe and free from attack by hackers and viruses, so it's vital that you're aware of, and apply the latest security procedures and anti-virus software. This includes ensuring the server hosting your website is regularly backed up - and the back-ups tested to make sure they actually work. Just as important is having the peace of mind that your website is live and working as it should be, 24 hours a day and that if disaster strikes, you know about it straight away and can fix the problem immediately, within minutes, regardless of where you are or what you're doing. The servers hosting your website need to be robust and supported by generators in case of power failure. You can probably pick up a generator for as little as a few thousand pounds.